Butterfield
Contributed by Our Friends on Jan 18th, 2024. Artwork published in
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The Butterfield brand uses ABC Arizona Serif & Text from Dinamo and Cádiz from Luzi Type equally. Chosen for their professional yet approachable qualities, the font pairing allows Butterfield to communicate from two perspectives.
Building on a traditionally heritage brand, we were asked to create a digital personality for Butterfield reflecting the values of your local bank. The identity draws influence from Butterfield’s origins in Bermuda, with a colour palette and animated patterns inspired by the Caribbean landscape and local architecture.
