Reebok logos, 1970s–2002
In 1986, Reebok dropped the Union Jack flag from their logo and replaced it with a triangle-swash symbol known as “the vector” inspired by the designs on the shoe sides. The new logo was used for approximately ten years.
Although Reebok hasn’t used the typeface for over a decade, for many consumers Motter Tektura has been the face of the shoe company since the 1970s. In 2002, the brand abandoned the typeface for their main logo, but does break it out with the Union Jack for their throwback product lines (shown below).
This Reebok logo was introduced sometime in the 1970s. It was later revised for the Reebok Classic Collection “a collection of products characterized by the brand’s past”.
This is a good overview of Reebok’s logo history … with one obvious errror: it is not possible that Motter Tektura was used all the way back to the shoe company’s founding in 1895 because the typeface wasn’t designed until 1975.
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Reebok sticker from Logo Loco’s collection:
In 2019, Reebok has officially returned to Motter Tektura for their wordmark. Brand New took a close look at the new logo and identity. It was done in-house in collaboration with Darrin Crescenzi, who comments: