Bioburger is more than just a fast-food chain; it’s a 100% organic burger joint experience. Founded in 2011 in Paris by two school friends, Anthony & Louis, Bioburger made history by becoming the first 100% organic certified fast-food in France and proudly boasts 21 restaurants across the country.
The previous visual identity, though embracing some organic brand values, fell short of fully conveying the deliciousness of the offering, nor the commitment behind the recipes or the choices of suppliers. The reality of the offer was not clear to the consumer, and the presence in mind of the brand was too weak.
Our goal was crystal clear: Bioburger needed a new, impactful visual identity that brings in tastiness, coolness, and desirability to position itself as the committed fast-food of tomorrow.
The result of a year-long collaboration with the fantastic team at Bioburger, is a bold, mouthwatering, and joyful logo. A vibrant new orange color complements the traditional dark green hue. A significant and contemporary typography (ABC Ginto Nord by Dinamo) enhances catchy headlines.
The tone of voice is simple, direct and playful, reflecting the state of mind of the brand. Lastly, this rebranding is accompanied by a new artistic direction, embodied, sincere, lively, to create proximity with consumers.
With this new visual identity, Bioburger is taking a significant step, in line with its core values, to pursue its mission: to involve the burger generation and their children in the societal transition around a product loved by all – the burger.
