To mark the 50th anniversary of the social institution FoyerBasel, Studio von Aarburg was commissioned to design a new visual identity that appeals to both referring organisations and young women. This includes a new logo, colour scheme and images. They designed some brochures but the identity is mainly developped over the website, coded by Arteria. They worked exclusively with the combination of BVH BLine and BVH BDot, the dots materializing the connections between people.
FoyerBasel has been in existence since 1973, providing residential care for girls and young women with psychiatric disorders. From the outset, the institution’s working methods have been based on the non-hierarchical interaction of social education, psychology and psychiatry.
