Botannica Tirannica by Giselle Beiguelman
In Giselle Beiguelman's exhibition Botannica Tirannica at the Museo Judaico São Paolo, the artist establishes the indexes between botany, colonialism, and artificial intelligence, approaching scientific taxonomy as part of the colonial project.
The visual identity for the exhibition aimed to establish a critical dialogue between the language of natural science museums and digital language. In order to create unity between the different temporalities (classic and contemporary) and universes (real and virtual), I explored contrasting colors, such as neon green and military green, and typefaces created at different points in history: Baskerville, a transitional serif typeface designed in the 1750s; NB Typewriter (incl. its Rounded variant), a monospaced font family created in 2008 that alludes to the language of digital coding; and GT Walsheim, from 2009, with smooth rounded geometry, a sign of another future, different from the one denounced by the exhibition.
The catalogue for the exhibition was awarded Bronze at the 2023 Latin American Design Awards in the complete book category.
Visual identity and signage by Maria Cau Levy, with design assistance by Karime Zaher. Exhibition design by Helena Cavalheiro. More info at m-cau.com.
