Exdatis Branding

Exdatis is an AI startup that develops solutions for making data accessible using artificial intelligence. The Dresden-based company is specialised in AI-supported searches in complex data structures such as product catalogs in online shops. Exdatis also offers workshops for professionals on AI use.

Berlin-based type and design studio Ligature Type developed the new company’s visual identity. Ligature Type says:

The most important goal was to transport a feeling of accessibility – the whole design had to be friendly, open, rational and easy to understand.
The logo ended up being quite simple. The x-shape turned out to be suitable for playful use while developing patterns as an abstract depiction of data structures. Finding appropriate colours that were vibrant but adult was also an important step in the process.
The colours and patterns were key for transporting the identity into print.

Deciding on the right font turned out to be more difficult than expected. In our concept, type was supposed to play a very important role. But there was simply no font that conveyed exactly what we had in mind: an ultra friendly typeface with warm and sophisticated details. So we suggested designing our own font including a specific icon set for the project.

The developed font Cambio Grotesk radiates a rational feeling, but upon closer inspection it becomes obvious that the proportions are not cool, technical or over-pragmatic, but rather unique and friendly. Subtle playful details and a few individual shapes give the font character. Cambio appears tidy, human, confident and optimistic. In the regular cut it is easy to read, especially on the screen, and in the extreme cuts (light and black) it has headline-qualities. This makes the font an ideal companion for an evolving business.

Ligature Type later continued working on the typeface. It was licensed with the TypeMates in 2023 under the name Easy Grotesk.