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From Cliché to Archetype, 1970 first edition

Contributed by Nick Sherman on Feb 2nd, 2014. Artwork published in
1970
.
    From Cliché to Archetype, 1970 first edition 1
    Source: www.abebooks.com License: All Rights Reserved.

    Hal Siegel’s jacket design for the first edition of Marshall McLuhan’s From Cliché to Archetype is an acute typographic interpretation of the book’s themes. With a progressive change in type styles, characters, spacing, and color, presents a literal transition from cliché to archetype.

    From Cliché to Archetype, 1970 first edition 2
    Source: www.ebay.com License: All Rights Reserved.
    From Cliché to Archetype, 1970 first edition 3
    Source: www.ebay.com License: All Rights Reserved.
    The book without its jacket feels decidedly more flamboyant than the cover, imprinted with large initials set in Circus (minus a few usual flourishes from the upper half of the letters).
    Source: www.ebay.com License: All Rights Reserved.

    The book without its jacket feels decidedly more flamboyant than the cover, imprinted with large initials set in Circus (minus a few usual flourishes from the upper half of the letters).

    From Cliché to Archetype, 1970 first edition 5
    Source: www.ebay.com License: All Rights Reserved.
    From Cliché to Archetype, 1970 first edition 6
    Source: www.ebay.com License: All Rights Reserved.

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