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From Cliché to Archetype, 1970 first edition

Contributed by Nick Sherman on Feb 2nd, 2014. Artwork published in
1970
.
    7
From Cliché to Archetype, 1970 first edition 1
Source: www.abebooks.com License: All Rights Reserved.

Hal Siegel’s jacket design for the first edition of Marshall McLuhan’s From Cliché to Archetype is an acute typographic interpretation of the book’s themes. With a progressive change in type styles, characters, spacing, and color, presents a literal transition from cliché to archetype.

From Cliché to Archetype, 1970 first edition 2
Source: www.ebay.com License: All Rights Reserved.
From Cliché to Archetype, 1970 first edition 3
Source: www.ebay.com License: All Rights Reserved.
The book without its jacket feels decidedly more flamboyant than the cover, imprinted with large initials set in Circus (minus a few usual flourishes from the upper half of the letters).
Source: www.ebay.com License: All Rights Reserved.

The book without its jacket feels decidedly more flamboyant than the cover, imprinted with large initials set in Circus (minus a few usual flourishes from the upper half of the letters).

From Cliché to Archetype, 1970 first edition 5
Source: www.ebay.com License: All Rights Reserved.
From Cliché to Archetype, 1970 first edition 6
Source: www.ebay.com License: All Rights Reserved.

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Deutsche Guggenheim Magazine2012

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<cite>Deutsche Guggenheim Magazine</cite>
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