Switch-Lit
What happens when two writers take turns crafting chapters of the same story, as “equals in imagination”, and with their identities kept secret from one another until the story ends?
Switch-Lit is an online platform and imaginative space for collaborative fiction created by Studio Esmé.
The animated T is actually based on ABC Arizona (Flare)! Additional animations show the colored circles (user avatars) in connection with the “light traps” of ABC Camera.
We used the light traps of ABC Camera as negative spaces for colored circles that represent our user base of individual writers around the world.
We chose to use all cuts of ABC Arizona to express the possibility for different voices within a larger family (or story).
Overall, the Switch-Lit identity and platform build upon your team’s original design intentions behind these typefaces, so we feel proud about that.
Art direction and design by Studio Airport, with Illustrations by Rob & Robin and web development by September Digital.
Homepage with the logo in ABC Camera Heavy, headline and text in ABC Arizona Flare, and the menu in ABC Arizona Sans
“Start a New Story” page with the animated T
Credits are rendered in LL Courier Sans.
Bottom of the homepage with a quote in ABC Arizona Mix
