Armario 33
Armario 33 is an apparel store and art gallery located in Buenos Aires, Argentina. The project is based on a recent study that demonstrates that 33 garments are sufficient to dress for three months. Following this statement, the brand aims to develop modular closets, composed of four annual chapters, each of them formed by 33 interchangeable garments, perfect to dress for three months. Its leitmotif is functional thinking (articulated looks and simplicity). The label seeks to recover tailoring as craftsmanship, offering the possibility to adjust the garment after purchase. Also, the brand only works with high quality fabrics and materials.
Estudio Nuar was summoned to create a contemporary yet atemporal brand. Elegant and sophisticated, still extremely functional and coded. The creative studio’s designers Manuela Ventura, Melisa Rivas and Macarena Blanco immersed themselves in the world of mathematics and came up with the use of the number 33 as an exponent. They decided to work only with typography (numbers as the great protagonists), and chose Grand Slang (Nikolas Type), a sensual typeface that could add personality to the system, accompanied by Archivo (Omnibus-Type) to put in some simplicity.
The ‘menu’ of Armario’s 33 interchangeable garments. Numbers are Set in Grand Slang, Items in Archivo.
