Modern Data magazine (1970)
April 1970 issue ft. Amelia
Modern Data was a professional trade journal “for corporate and technical management, systems analysis, EDP managers, software specialists, and computer systems and operations managers.” It was published by Delta Publications, Inc., Framingham, Massachusetts, from around 1968 to 1976, initially with the subtitle “Products, Systems, Services”.
For the first volumes and at least until 1974, Optima was used for the logo, in tightly spaced caps. No art director is credited, but the cover art for most issues from this period is by William Kwiatkowski.
By January 1976, John W. Kelley, Jr. had assumed the role of art director and introduced a new logo based on Blippo Black (not shown here).
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January 1970 issue with “Modern Data” in two lines and the subtitle “Products, Systems, Services”. “The Videofile System” is in Optima, too.
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June 1970 issue ft. Helvetica
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July 1970 issue ft. Folio
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November 1970 issue, again ft. Amelia
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December 1970 issue ft. Akzidenz-Grotesk extra and Helvetica
