The Drinks Bureau
Mixologist and entrepreneur Frankie Snobel made waves in the world of drinks when her cocktails-on-tap business, Tipplesworth, was acquired by Diageo of Smirnoff fame in 2019. Now she’s back with a new innovative business.
The Drinks Bureau offers “seriously tasty cocktails” – packaged in in cute colorful cans. Snobel teamed up with Nick Kirby of Storefast Solutions, an expert in canning who was batching premium cocktails back when it was practically unheard of. Together, the drinks enthusiasts launched a product aimed at parties, event catering, hotel minibars, takeaways and beyond. In addition to cans, The Drinks Bureau also offers larger party boxes and frozen pops. The initial range comprised Spicy Margarita, Espresso Martini, Passion Fruit Martini, the non-alcoholic Shirley Temple, and the 5% abv Dirty Shirley.
Whether it’s cans, boxes or ice pops, there’s never much space, certainly not in terms of width. So if you want to made the product names shine – most of which are longer than “Gin & Tonic” – a space-saving yet attractive font is what you need. That’s where Origin Super Condensed comes into play. Just as the name suggests, this typeface accomodates a lot of characters per inch. In fact, it was originally designed for this purpose, as a custom solution for a major French retailer.
The Drinks Bureau uses Origin Super Condensed Black, the heaviest out of five weights, in all caps. Flavor names have a star-shaped dot on the i, to add some extra spice. The article in the brand name is raised and underlined, as a nod to the mid-20th century aesthetic.
The seal-like variant of the logo asked for slightly wider letterforms. Origin Super Condensed was stretched for this purpose. As the letterforms are so tall, they can withstand some tinkering. For a premium solution, though, better get in touch.
The website picks up the Swinging London theme, in terms of colors and images. Origin Super Condensed is used for headlines and supported by Montserrat for text.
