An event was recently thrown at a local authentic Italian restaurant, Giovanni’s, to bring together marketing leaders of the Nashville and Atlanta areas. With the invitation, we wanted to entice people enough to attend the event and also showcase the Northern Italian authenticity. Italian wine, out-of-print Italian coins (the Lira), luxurious chocolate and a map of the motherland helped boost the event’s authenticity and were packaged and hand-delivered to marketing professionals.
We used and altered Carolyna to give the invitation an air of elegant sophistication and playfulness.