raye the store 08, Beauty Edition
raye the store is showcasing hundreds of products of the most innovative and exciting food, drinks and wellness brands. It brings together a meticulously curated collection of selective brands in one store with innovation, nutrition, and design at its core.
Based on a minimalistic grid system, the typographic identity is flexible to adapt a fresh look from edition to edition. So far, eight pop-up events have been taking place in the birth city of raye — London, UK. Each one has been branded with a signature color and typeface, which together with the iconic grid system formed the basis for the unique look.
Edition number 08 is a special edition focusing on brands and products in beauty and health care. To emphasize this unique edition, instead of choosing a particular color a specific material was used: silky silver surfaces were combined with the clean, elegant Gilda Display and the project’s brand typefaces Space Mono and Xanh Mono.
See also previously posted editions of raye the store.
