B2K
Contributed by Idearideas on May 3rd, 2024. Artwork published in
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B2K is a company specialized in the installation and maintenance of photovoltaic solar energy systems. With the aim of improving its positioning, they recently decided to carry out a complete renewal of their visual identity.
The brand represents the company’s link with the sun – the element around which their reason for being revolves – in an accessible way that can be understood by its audiences. From it we generated a simple and flexible graphic system that gives prominence to typography and visual elements that are inspired by the company’s own universe.
We used a single font, Roobert, for the entire visual identity with the intention of simplifying it and making it accessible.
