In redefining Gary Neville’s brand, the MadeByShape team embarked on a comprehensive 12-week project that involved a total overhaul of his brand identity and digital presence. This included a bespoke website designed to serve as a central hub for his multifaceted career—spanning business, broadcasting, charity, and public speaking.
MadeByShape crafted an exclusive yet accessible online platform that reflects Gary’s dynamic professional life. Central to the branding strategy was the development of a bold and responsive logo, supported by a carefully curated combination of the typefaces Road Radio and Degular. These elements work together to portray a sophisticated narrative style, with the website providing a seamless user experience regardless of device. The final product is a sophisticated, cohesive brand experience that captures the essence of Gary Neville’s expansive endeavours.