Nuditi branding and packaging
Contributed by Studio Size on May 6th, 2024. Artwork published in
circa October 2021
.
Nuditi is a brand of handcrafted takeaway cocktails. Their slogan “cocktail socialism” reflects the brand’s mission to make bar-quality cocktails widely available. Nuditi cocktails are enjoyed with friends in the park, at weddings, social gatherings, or just at home after a long day at work. The visual identity and packaging are a tribute to the brutalist aesthetic of the socialist period in the brand’s home town Zagreb.
Base spirits are color-coded. Cocktails based on gin have a blue label, whiskey-based cocktails are green, and so on. The handwritten information on the label gives the packaging a craft touch. It is also functional because the same preprinted label can be used for different bottle sizes.
