MACHETE
Mindfully made. MACHETE is an accessories brand born from the belief that the everyday items we wear and love should be beautiful and long lasting. Designed in Atlanta by founder JJ Matchett, MACHETE jewelry and accessories are handcrafted with longevity and sustainability in mind. Elevating the brand identity and system through various touchpoints communicate the quality of the products, and serve as a thoughtful yet minimal backdrop to showcase the striking original designs and materials.
The MACHETE typographic system has been carefully considered to ensure balance, visual variety, and tonal flexibility. Freight Display Compressed Light is used for headlines and large callouts while GT America Mono Light and Regular are used in display subheads and body copy to add typographic texture. Where as Suisse Int’l is used for functional, straightforward subheads and body copy where legibility is key. Lastly, Joyce is used to add a personal touch to the brand’s inspired content such as newsletters highlighting a color story or calling out details within a product’s image for added warmth and texture. The logo is custom.
View the entire project on coricorinne.com.
