Cafézia packaging
Contributed by Amanda DeVries on May 14th, 2024. Artwork published in
circa 2021
.
Cafézia offers a unique version of coffee that has been infused with tasteless herbs, giving it additional qualities of less stomach upset and less “jitters”.
Such a coffee has a very specific positioning in this category, and requires some degree of education to help consumers understand its benefits.
We put Cafezia’s value proposition squarely into both the branding and packaging with artwork that directly illustrates what you can expect to find within each bag. We paired this with friendly approachable typefaces that showcase the community ethos of the brand.
