Tam Sơn
With two decades dedicated to bringing the best of the world to Vietnam through extraordinary brands such as Hermes, Patek Philippe, Kenzo, and beyond, Tam Sơn is embarking on the next stage of its journey: becoming more than just a distributor. Tam Son’s transformation began with a strategy and continued into a beautiful and dynamic new visual identity. Rice was entrusted with defining a bold new future for Tam Son, in which the company would come to the forefront of cultural experiences and community building within the luxury industry in Vietnam, and beyond, as curators of craft and culture.
The new tagline “Discover Inspiration” invites a wider audience to engage with their universe – regardless of demographic – to discover what is there for them.
Typography plays an integral role in Tam Sơn’s distinctive and memorable brand identity. Sabre by Gareth Hague typeface perfectly balances sophistication, legacy, and a bold, unique personality. It enhances the brand’s ability to attract a broader audience. Sabre is supported by FK Grotesk Neue by Florian Karsten.
