Format visual identity

Dutch interior design studio Format offers “innovative, no-nonsense custom interior and spatial solutions for people with a keen eye for craft and function”.

Having already established the foundations of their brand identity, we were brought in to take things further, refining and adding an extra dose of energy to their already solid foundation. Inspired by the precision and order of architectural plans and drawings, the branding’s layout principles follows a flexible grid system, which, while seemingly simple, offers a variety of formats and layouts to play with.

Drawing on Format’s work, the bold new brand typeface – Relative Faux by Colophon – is straight-forward and timeless. Chosen above all else for its functionality and legibility, the typeface has a complementary architectural character that acts as a subtle hint to the firm’s work and industry. Small sized text uses the proportionally spaced Relative.