Hercule Studio is a French premium brand dedicated to original designer sporting goods. Driven by a shared passion for well-being and design, they set out to revolutionize the sports world by prioritizing emotion and aesthetics over mere functionality. Their “Exercise Beautifully” philosophy combines design, creativity, and expert craftsmanship, ensuring each product re-enchants the workout experience.
The identity uses an H composed in the BBWB (Boogie Brut Wild) typeface and a wordmark in ABC Ginto Nord. Grand Slang is used for headlines and Ginto Nord for body copy. Based on the myth of the twelve Labors of Hercules, we imagined eleven variations of the H emblem, symbolizing different areas of expression and research for the brand: creativity, aestheticism, timelessness, know-how, sensoriality, durability, desirability, design, well-being, energy, rigor and collective spirit. They are used to design patterns for the textile design of the mattresses.
