The Perfect Guests exhibition
The Geneva-based queer film festival, Everybody’s Perfect, organized an exhibition titled The Perfect Guests. This exhibition was displayed on 60 billboards, stretching across 650-meter around Lac Léman, or Lake Geneva. It featured a wide range of filmmakers, actors, artists, and experts, all committed to advocating for positive representation of the LGBTQIA+ community.
The Perfect Guests exhibition took place throughout the month of September 2022. It showcased photographs by Camilo Agudelo, taken during the past four editions of the Everybody’s Perfect Festival.
We were commissioned to design the exhibition poster and panel layouts, aligning them with the festival’s graphic identity that would take place a few weeks later.
For the poster, we used a photo of Sandra Guldberg Kampp captured by Agudelo during the screening of the film Kød & Blod by Danish director Jeanette Nordahl. The close-up on her eyes engages and challenges the viewer. The text layout draws inspiration from movie posters, credits, and subtitle aesthetics. To create a feeling of motion and connect the photo exhibit with the film festival, parts of the dates and titles were intentionally blurred, akin to the effect of a moving camera. Additionally, we chose a mint Pantone color to contrast with the vibrancy of the photo and harmonize with the exhibition’s location at Lake Geneva.
These initial choices set the foundation for the visual communication, which extends to the overall festival identity happening later during the year (see the dedicated post). We used Grotta, created by Due Studio with a complementary font, Bw Nista Grotesk by Branding with Type.
