Nomo

Nomo is a telecom startup that was born to put an end to the way things are done in the telecommunications segment. From that desire comes the name, NOMO – NO MORE. The brand’s proposal is not only to do things differently, but better. This implies the need to generate opposition and propose new paths.

In the telecom segment, the vices of visual language revolve around “neon lights” that mention speed (fiber optics), to three-dimensional effects in communication. The natural approach for Nomo is to propose something different from that. Every visual translation took place based on a simple proposition: in order to change, there must be the inevitable movement of opposition. Without destroying what already exists, but learning from what doesn’t work to do better.

The custom-designed logo for the project has the gesture of something jumping in a direction, like the letter N itself; or in the synthesis of a rubber ball in motion. Based on these observations, the letters N and M carry the brand’s personality and from these elements of extreme simplicity and strength, the entire visual expression of the brand unfolds. Whether with typographic treatments that follow the stimulus of non-compliance or hand-drawn illustrations, to the way this language is integrated into the application’s loading screen with animations.

The custom logotype was awarded a Certificate of Typographic Excellence and also was the Judge’s Choice in the TDC Awards. It also won Bronze Rayo in Brand Design and Logotype Design at the Latin American Design Awards (LAD).