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Second Hand by Jesse Reed

Contributed by Greg Gazdowicz on Jun 14th, 2024. Artwork published in
April 2024
.
Second Hand by Jesse Reed 1
Andrea Trabucco-Campos, Martin Azambuja. License: All Rights Reserved.

Pentagram partner Andrea Trabucco-Campos and Porto-Rocha senior designer Martin Azambuja used Focal in the book Second Hand by Jesse Reed. The book is released through Trabucco-Campos and Azambuja’s new publishing company Vernacular. Focal’s concept of specific softness from the phototype era pairs well with the book covers that also span this time period.

Rediscovered second-hand books are not just vessels of knowledge, but also windows into the past. These forgotten book covers act as a window into the art of book cover design, often created by unsung heroes of the craft — found and captured through the eyes of designer, Jesse Reed.

Second Hand by Jesse Reed 2
Andrea Trabucco-Campos, Martin Azambuja. License: All Rights Reserved.
Second Hand by Jesse Reed 3
Andrea Trabucco-Campos, Martin Azambuja. License: All Rights Reserved.
Second Hand by Jesse Reed 4
Andrea Trabucco-Campos, Martin Azambuja. License: All Rights Reserved.
Second Hand by Jesse Reed 5
Andrea Trabucco-Campos, Martin Azambuja. License: All Rights Reserved.
Second Hand by Jesse Reed 6
Source: vernacular.is Andrea Trabucco-Campos, Martin Azambuja. License: All Rights Reserved.

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