Portoro Coffee branding
London-based IYA Studio designed the identity of Portoro Coffee, combining Altiplano’s Millionaire Script with Colophon’s Sunset Gothic.
From Poppy Thaxter’s article for The Brand Identity:
The brand name, Portoro, originates from a type of luxurious Italian marble. Therefore, when designing the wordmark, “it felt appropriate to lean into a logo that references the engraving style found in the Italian Renaissance era,” Designer Jake Bailey explains. An intricate design that combines multiple letters into a single, unified form and set in Altiplano’s Millionaire, the sophisticated serif wordmark not only communicates a distinctly ‘Italian’ aesthetic but its interlocked letters nod to coffee’s ability to foster ‘connection.’ “In the initial phases of the project, while crafting our strategy,” Bailey notes, “we discussed the unifying power that coffee holds within Italian culture.” The interweaving letters of their design serve as a visual metaphor for this communal act, symbolising the connections formed over a shared cup.
