BA Degree Show 2024, Winchester School of Art

Studio 3015 designed the identity system for Winchester School of Art’s BA Degree Show in 2024 that celebrated the cohort of students graduating from their studies and showcased their work from six undergraduate programmes; BA Fashion Marketing with Management, BA Fashion Design, BA Fine Art, BA Games Design & Art, BA Graphic Arts and BA Textile Design.

For this year, we utilized a combination of subtle yet playful hints towards the many ‘cogs’/’wheels’ that are in motion when curating and installing a Summer Show. A core feature within this was the introduction to a custom arrow system – which we developed from an ongoing self-initiated typeface – that originally responded to the architectural foundations of Winchester School of Art. These arrows intended to reflect on the many creative avenues and career decisions that the graduates had undertaken during their studies. Placed within Rotunda-building-screw shapes, each component turned to convey the progression of graduates from education to industry alongside the resulting of forward-thinking outcomes. These outputs were further emulated in the constantly shifting colour borders to which repeatedly evolve based on each dimensional frame movement to culminate a vibrant visual language.

Further nods to Winchester School of Art’s functioning and visual presence were made by using GT Cinetype (from Grilli Type) based on its similarities to the Rotunda building, which extended the playfulness of the ident in correlation with the wider colourful borders and arrows that were applied across way-finding, social media assets alongside tote bags.