SODA_UX Graduate Showcase 2024
Rory Clifford collaborated with SODA_UX to design and develop the SODA_UX Graduation Website. The website showcases the final year projects of students enrolled in the BSc (Hons) Digital User Experience Degree Apprenticeship (DUX) and BSc (Hons) Web and User Experience Design (WUX) programs at the School of Digital Arts in Manchester, UK.
The main font used for the website is Hofmann by Nguyen Gobber, an expressive display typeface based on a 4×4 dot grid. Rory Clifford playfully incorporated Hofmann’s distinctive appearance by overlaying characters and glyphs to create various colourful shapes and intersections. The positioning of the letter shapes is randomised to continuously produce new vibrant compositions. The website also allows for user-controlled colour manipulation through mouse interactions.
Hofmann is paired with Sono by Etcetera Type Company and Crimson Text by Sebastian Kosch for running text.
