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National Arts Centre English Theatre Season 2024–2025

Contributed by Amélie Lehoux on Jul 24th, 2024. Artwork published in
July 2024
.
National Arts Centre English Theatre Season 2024–2025 1
Source: amelielehoux.com License: All Rights Reserved.

Motion campaign developed for National Arts Centre English Theatre’s Season 2024–2025. While using their already existing visuals, I was asked to develop a visual language encompassing typography, layout design and animation style that would span across six animated vignettes. The horizontal vignettes would be featured in the promotional campaign video, while the vertical vignettes would be shown on social media. I wanted the campaign to be bold, with each production being presented in a memorable and impactful way; the layout of each animated vignette resembling a movie poster.

Creative direction by no hands

National Arts Centre English Theatre Season 2024–2025 2
Source: amelielehoux.com License: All Rights Reserved.
National Arts Centre English Theatre Season 2024–2025 3
Source: amelielehoux.com License: All Rights Reserved.
National Arts Centre English Theatre Season 2024–2025 4
Source: amelielehoux.com Design and animation by Amélie Lehoux. Images property of NAC. License: All Rights Reserved.
National Arts Centre English Theatre Season 2024–2025 5
Source: amelielehoux.com License: All Rights Reserved.

Typefaces

  • ATF Alternate Gothic
  • Suisse Int’l
  • Domaine Text

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