Halftime Orange Wine Festival
The visual identity for the Halftime Orange Wine Festival was designed by Chai Kunpeng (After Path Design), who describes the project as follows:
Organized by thewinepool, the first Orange Wine Festival in China was held at the outdoor basketball court in the north section of Beijing’s China World Trade Center. thewinepool’s posters were based on a half-symmetrical design based on the keyword of the “basketball court” half of the court. The graphic of the basketball court was used as the soil from which the tools used to make orange wine, such as clay pots and grapes, sieves and scissors, were grown to create a visual image of natural vitality.
The same material was used for both the poster and the derivatives package: PE woven bag, screen printed with environmentally friendly ink. The reason for using the traditional printing method and the specificity of the material is that we are trying to express the organic raw material, the sustainability and the vitality of the brewing method of “Orange Wine” in a more relevant way. The idea is to bring the participants closer to “Orange Wine”, “Natural Brewing” and “Freshness”.
Typefaces: DaVinci by Virgile Flores and Hosei FW Chikushi Mincho by Founder and Fontworks.
