Folc English Rosé
From Abbey Bamford’s article for Creative Boom (edited and with added links):
Folc was connected with London-based studio Regular Practice through AUFI (Ask Us For Ideas), which matches ambitious businesses with inspiring creative agencies.
For the [custom] Folc wordmark, Regular Practice opted for a contemporary take on a classic design and add depth and character, introducing “diagonal notches to infuse a slightly engineered feel”, according to Sølling.
Folc’s primary typeface is now Moulin, sourced from Commercial Type and designed by Sandrine Nugue. Sølling says, “We were particularly drawn to the rhythm and sculptural feel of the letterforms, and the way it harmonises with our wordmark creates a captivating tension between old and new.”
The studio also worked with illustration artist Olga Prader to create a range of folklore-inspired illustrations that broadly decorate both the bottle and the brand world.
Folc’s new bottle is fully screen printed, which Regular Practice creative director Kristoffer Sølling says is unusual for wine. He explains that it’s “something that’s fairly novel and pioneering for both rosé and Folc, positioning them as bold and novel, like their wine.”
