Palstone
Moulin is the brand typeface of retreat enterprise Palstone. Their visual identity was designed by Studio Retama:
Palstone offer experiential, seasonal retreats from fringes of Dartmoor, South Devon. The retreat is hosted by rotating experts within five keys fileds: art, nature, yoga, healing and food.
The logo references the asymmetric five sided-shape of the stone inset the ancient wall that surrounds the farmstead. This asymmetric is also introduced by way of the font Moulin (Commercial Type). A fine balance between sculptural and calligraphic forms, the classical shapes of the typeface were near perfect match to the original stone-carved lettering we found throughout different sections of Palstone.
As the retreats are seasonal and varied, the identity adapts to each on through the use of colour.
