My Daddy’s Sauce
From Odd Notion:
Back in 2021, we met Willis Anderson III, a retired chef selling his homemade BBQ sauce at farmers markets. Seeing the potential in his product, we encouraged Willis to apply for our Dream Night initiative, which helps minority-led brands with branding and websites.
Problem:
Willis faced limitations selling only at local markets and desired to tap into the wholesale market. Lack of online presence hindered his growth, and his branding didn’t match his product’s premium quality.
Solution:
We revamped My Daddy’s Sauce, emphasizing its superior quality and fresh ingredients. By creating a user-friendly website with updated product visuals, we facilitated wholesale transactions and connected Willis with a broader customer base.
The project features the display typeface Oakley, published by Mark van Leeuwen, paired with Neue Haas Grotesk. Agency: Odd Notion / Photography: Tim Wright
