Teen pregnancy awareness campaign
Contributed by Gareth Hague on Dec 27th, 2014. Artwork published in
.
Ogilvy & Mather. License: All Rights Reserved.
A series of posters for a teen pregnancy awareness campaign, controversial for its portrayal of teenagers which some awareness groups viewed as ‘demonizing’.
Sociologist Gretchen Sisson:
Public service announcements that claim to be about “preventing teen pregnancy” are more frequently about shaming and stigmatizing young parents. This is not a way to encourage young people to take control of their reproductive lives, and it’s certainly not a way to support young families.
Headline typography and ‘sex has consequences’ type use Elephant Medium.
Ogilvy & Mather. License: All Rights Reserved.
Ogilvy & Mather. License: All Rights Reserved.
