Good sleuthing! Added.
Great find, Het Mes! I spent far too long. Dunno why WTF didn’t pick that up.
On second look, Macarena doesn’t have tails on the ‘l’ and ‘i’, and its dots are too long. I’m thinking this is something else based on the same source. I’ll ask the designers.
Hi, all. Actually, it’s the corporate font of German gas station Aral in a slightly modified version. We started using it as our corporate font in 2005, using a font called Mercedes by German type foundry URW. Actually, Erik Spiekermann told me that he started to design this DIN-like rounded font by drawing the figures for Aral’s price tags somewhen in the late 1970s (for Sedley Place?).
This is fascinating! I never knew Aral had a graphic charter with a unified typeface. It’s an excellent choice for Plural’s logo, this German logic with an original touch. Severin, is it possible to see some of your realisations on another medium (facebook, instagram?)
I have no confirmation beyond a comparison of available type samples, but Macarena DT, Vega TV, and Mercedes Serial all seem to be based on Aral. Formula Condensed, released around the same time as Aral, also seems to be the same design. I added these related typefaces, including Ferdinand’s history to Aral’s bio on Fonts In Use and will continue to improve it as we learn more.
Contributed by Reed Reibstein
Photo(s) by “Mikey” on Flickr.
Contributed by Mark Fleming