Sponsored by Danish publishing company Aller and designed as part of the new CI for the Danish School of Media and Journalism. Art directed by Henrik Birkvig and designed and produced by Dalton Maag (Bruno Maag, Marc Weyman and Ron Carpenter). For a limited period, the initial version (2008) was made available for free. [Typophile]

In 2010, Dalton Maag released a commercial version.