“According to several sources, Emil Ruder’s poster font was developed with students at Allgemeine Gewerbeschule Basel (AGS) in the early 1950s. Only towards the end of the decade, however, the new wood letters were ready for use on the school press. They were widely employed in a class Ruder taught in 1961/62, and started to appear on posters designed by Ruder as well as by Armin Hofmann following 1962. Until the closing of the school’s printshop in 2001, the wooden Ruder-Schrift was primarily available to students.” [Lineto]

The digital version was designed by Hans-Christian Pulver, Arve Båtevik and Anatole Couteau, 2018–2022. Comes in three versions: Ruder Plakat Regular (used for sample), Ruder Plakat Maxi (compressed) and Ruder Plakat VIP, a variable font with an additional x-height axis.