Based on lettering made by Frederic Goudy for the Pabst Brewing
Company. Made into a full typeface on request of the advertising
manager of Schlesinger & Mayer, a Chicago department store.
Produced at ATF member Marder, Luse & Co. An Italic was added in
1903. Matrices for both designs were cut by Robert Wiebking.
[McGrew, Reichardt] Also available from Lanston Monotype (1912),
with caps that are a little narrower than the foundry original.
Pabst Old Style Condensed is a modification by
Linotype. [McGrew] Schriftguss had both styles as
Ohio-Schrift and Ohio-Kursiv and added a
third bold one, see Ohio-Kraft.
Digitized More…
Based on lettering made by Frederic Goudy for the Pabst Brewing Company. Made into a full typeface on request of the advertising manager of Schlesinger & Mayer, a Chicago department store. Produced at ATF member Marder, Luse & Co. An Italic was added in 1903. Matrices for both designs were cut by Robert Wiebking. [McGrew, Reichardt] Also available from Lanston Monotype (1912), with caps that are a little narrower than the foundry original. Pabst Old Style Condensed is a modification by Linotype. [McGrew] Schriftguss had both styles as Ohio-Schrift and Ohio-Kursiv and added a third bold one, see Ohio-Kraft.
Digitized by Vintage Type and as LTC Pabst Oldstyle by Lanston Type Company (2005). Both versions include the italics with alternate swash caps.