“Persona is a display sans serif based on Hans Möhring’s Florida (c. 1931) – best known for its appearance in Ingmar Bergman’s film titles – and inspired by Renaissance letterforms characteristic of the Florentine architecture, painting and sculpture of the fifteenth century.” [Abyme] First used in 2017 for the inscriptions designed by John Morgan studio for The Order of St Augustine’s church in Hammersmith, London.