Beacon Theatre sign and logo
“The historic Beacon Theatre has changed hands a few times since it was first built in 1929, with each new owner introducing new marquee signage. Despite its authentic vintage appearance, the current Beacon Theatre sign is less than twenty years old; while its exact date of replacement has been difficult to pinpoint, historic photos suggest the new sign made its appearance sometime between 1998 and 2000. This newest sign uses typeface called Black Chancery, a disjointed script created by Doug Miles and Earl Allen in 1993 [actually, 1991 — SC]. The Beacon Theatre is currently owned by The Madison Square Garden Company, who put the marquee back into working order as part of its massive $16 million restoration of the theater’s landmarked interior in 2008.” — Hopes&Fears
“when faced with the task of altering an icon, it’s in your best interest to see where they started. that’s exactly what we did when tasked with designing an interim logo for new york city’s very own beacon theatre. we gave the logo a little lift for their grand re-opening this past february by paying tribute to the famous marquee that adorns the historic venue.” — The Watsons, 2009
