Krav Maga San Francisco

Joachim Müller-Lancé’s Uppercut Angle was originally developed for the identity of the Krav Maga training center of San Francisco.

Krav Maga is a simple, efficient self-defense system that has become equally popular in Hollywood and with law enforcement. Joachim has spent several years training, hitting things and people whenever he needs a break from kerning. In addition to bearing the same impactful moniker as an upwards punch to the chin, the name Uppercut actually fell together quite naturally. It is a combination of “upper,” since it is an all uppercase typeface, and the word “cut” is historically used to describe a type style in metal type. For this slanted look, “Angle” felt just right (with thanks to Mia McHatton).

The typeface was used on T-shirts, in videos, and for other media. The identity is no longer consistently maintained, but Uppercut Angle can still be seen in the school’s logo. The retail version was released by Delve Fonts in 2011.