Collected Coffee
Contributed by Richard Baird on Jun 29th, 2016. Artwork published in
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Collected Coffee is a New York-based coffee subscription service committed to sourcing the world’s best coffee beans, prepared by speciality roasters. The service worked with Canadian design studio Fivethousand Fingers to develop a brand identity, which included logo, packaging and web design, that would be perceived as intelligent, cultured and curious to a sophisticated coffee enthusiast. This was achieved through a contemporary gallery-like aesthetic of plenty of white space, still life photography and clear product insight, consistently expressed using Calluna, that builds on the curatorial nature of name and service.
Read more about this project on BP&O.
1 Comment on “Collected Coffee”
The connected double C logo employs a similar idea as the paperclip typeface Morice (Letterbox, 2005) does.