Good Behavior
Contributed by Shiva Nallaperumal on Apr 24th, 2015. Artwork published in
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Good Behavior is an Ann Arbour based design studio using the Duplicate family for their brand identity. The logotype uses the alternate set 1 with the cursive ‘a’. Duplicate is probably my favorite of all of Christian Schwartz’s amazing work but is seen in use rather rarely. It began as a redrawing of Roger Excoffon’s iconic Antique Olive from memory but became a robust super family in its own right with Sans, Slab and Ionic variants. It was originally commisioned for Fast Company magazine where it was called “Zizou”.
