For SEO reasons, the webfonts of Founders Grotesk in this site are renamed in CSS as “Kate Moss.”
Hmm, what makes you say it’s for SEO reasons, Peiran?
The designer himself makes me say it’s for SEO reasons, on twitter: twitter.com/_grafik/status/…
I’m not sure I get it. He’s trying to improve his ranking by including a top search term in his code? That’s not really how SEO works. I think he’s pulling your leg.
I guess the humour was lost over the WWW. It’s an easter egg — for font and web nerds… that’s all.
Contributed by Florian Hardwig
Contributed by Manuel Wesely
Contributed by Stephen Coles