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Brigitte wir, issue 3, 2016

Contributed by Jakob Runge on Jul 22nd, 2016. Artwork published in .
    BrigitteWir-FF-Franziska-inUse-01.jpg
    Photo: Jakob Runge. License: All Rights Reserved.

    Juliane Kess, new art director of Brigitte wir magazine, introduced a redesign in spring 2015. The magazine focuses on women over 60 and wants to value this growing — but marginalized in the social environment— age group.

    For the sans serif role, Lato was dropped and Brandon Grotesque introduced. For text — and some large italic headlines and quotes — an unidentified Garamond-like typeface was replaced with FF Franziska. Still in use — but much less prominent — is ITC Binary, a quite unbalanced face.

    BrigitteWir-FF-Franziska-inUse-03.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-05.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-06.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-18.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-20.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-08.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-15.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-09.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-12.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-17.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-19.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-23.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-21.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-22.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-24.jpg
    Photo: Jakob Runge. License: All Rights Reserved.
    BrigitteWir-FF-Franziska-inUse-26.jpg
    Photo: Jakob Runge. License: All Rights Reserved.

    Typefaces

    • FF Franziska
    • Brandon Grotesque
    • ITC Binary

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    1 Comment on “Brigitte wir, issue 3, 2016”

    1. Jul 22nd, 2016  10:15 am

      Albert-Jan Pool assumes that ITC Binary is the result of tinkering with the already fishy Rotis Semi Serif:

      […] the corners were rounded and the left below stem of d was cut off. As if this was not already enough, the top serif of A was torn off, leaving a vaguely defined start of the main diagonal stem. Why? The natural rhythm of thick and thin was destroyed by making the right stem of N thicker than the left one, this causing a dark spot at the join right below in the N. And, maybe worst of all, someone made the d much wider than e and o, thus distorting one of the few characteristics of Rotis that helped conceiving the hodgepodge of design styles within the typeface as some sort of design concept: its condensed proportions …

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