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The Atavist Magazine redesign

Contributed by Ed Johnson on Feb 15th, 2022. Artwork published in
April 2021
.
    The Atavist Magazine redesign 1
    License: All Rights Reserved.

    In April 2021, The Atavist Magazine launched a redesign of its brand and website as it moved from its proprietary CMS to Wordpress. Each issue of the publication is just one deeply reported longform story that is custom built and art directed. The goal of the redesign was to significantly simplify the typographic expression of the publication, which previously used a variety of display and text faces for each individual story, while emphasizing the literary nature of the writing it is known to publish. Triptych from The Pyte Foundry ended up as the choice that fit these goals.

    More information on the redesign is available in the letter to the readers by Seyward Darby, Editor in Chief.

    The Atavist Magazine redesign 2
    License: All Rights Reserved.
    The Atavist Magazine redesign 3
    License: All Rights Reserved.
    The Atavist Magazine redesign 4
    Illustrations by Zoë van Dijk. License: All Rights Reserved.
    The Atavist Magazine redesign 5
    Illustration by Ben Jones. License: All Rights Reserved.
    The Atavist Magazine redesign 6
    License: All Rights Reserved.
    The Atavist Magazine redesign 7
    Illustrations by Patrick Leger. License: All Rights Reserved.
    The Atavist Magazine redesign 8
    Illustration by Mike McQuade. License: All Rights Reserved.

    Typefaces

    • Triptych Roman
    • Triptych Italick
    • Triptych Grotesque

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