1933 Lincoln Three Window Berline brochure
Contributed by Stephen Coles on Sep 5th, 2016. Artwork published in
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This is a fairly early use of Futura in the US where it wasn’t pervasive until it was copied in the 1940s by domestic foundries besides Intertype. Futura and Bodoni, however, was a common combination throughout the 1930s–50s. Note the ellipsis (on both pages) to separate thoughts without breaking lines so everything can stay in a tidy, justified text block.
