Identity for Grüninger Mühlen
For new the identity of Swiss Grüninger Mühlen, Michael Risch focused on Cera Pro’s geometric charm and designed even the flour bags with TypeMates’ bestseller.
The third-generation family-owned company Grüninger Mühlen in Flums is one of the largest mills in Switzerland. Studio Risch reworked the entire visual identity, from logo to signage, website to leaflets.
The greatest implementation of Cera Pro in this case are the flour bags: Being quite plain designed they are part of the everyday business of the traditional miller delivering tons of flour to local bakeries.
Also used in layouts for informative leaflets and various advertising media, Cera Pro conveys the sense of Swiss clarity and distinct identity that Michael Risch wanted to achieve for Grüninger Mühlen.
