UOKM8? campaign

“UOKM8?” was a three-month campaign by LADBible to raise awareness of male mental health issues in collaboration with CALM, Samaritans, Movember and the Mental Health Foundation.

Ian Moore, from TheLADbible Group said “We know that our audience are hugely affected by these issues and that they need to feel that opening up is the brave thing to do. Around half of all British men between 18–24 follow TheLADbible and I believe that by opening up our platform so our audience can talk about these issues, we can persuade young men to give themselves permission to talk about the feelings of isolation, anxiety and depression that they currently keep secret.” — CalmZone.net

Harbour is used, with a ‘?’ from a different typeface. Presumably Harbour’s question mark which is inspired by the closed ‘2’ in Albertus Titling was deemed too abstract.