To Studio Oeding, “eating good food at a reduced speed means enjoying it.” The Hamburg-based studio developed the brand concept, naming, packaging and logo for Slow Fast Food. The minimal design – just white type printed on transparent labels, attached to reusable glass jars – combines two typefaces: Futura underpins the graphic minimalism. Churchward Brush is used in its Italic style. Its task is to visualize the fast aspect.