PepsiCo Bubly
F37 Ginger by F37 Foundry in use for Bubly by PepsiCo. From F37 Foundry Brand Fonts:
PepsiCo had plans to shake up the sparkling water market. With a brand-new range called Bubly in place, the global food and beverage company was looking to compete more strongly with market leaders LaCroix.
F37 Ginger was selected from a handful of the highest quality typefaces. We worked closely with the in-house creative team at PepsiCo to provide fonts that would work across global markets.
The bubly voice is upbeat and charismatic with a playfully modern aesthetic, which made F37 Ginger the perfect choice for our brand font. The customization added an additional level of distinction, while the quality and craftsmanship of the type ensures every engagement will make bubly fans smile.
Mauro Porcini — SVP & Chief Design Officer, PepsiCo
